Queenie Jiang 蒋与杨

Personal Introduction

Queenie Jiang is a research analyst in the Displays teamat Omdia and is based in Shanghai, China. She covers display componentsresearch with a specific focus on China; she analyzes the market, prices,supply chains, and technologies.

Queenie joined the company in 2013. Before becoming ananalyst, Queenie was a marketing manager at Omdia, where she spent seven yearsin the Components and Devices pillar. Prior to joining Omdia (formerly IHSMarkit), Queenie worked in the project development team at Trina Solar. Sheholds a bachelor’s degree in Korean from Yangzhou University, China, andYeungnam University, South Korea.

Speech Introduction

Display driver IC market and technologytrend

After nearly two years of prosperity, thedisplay market—especially the consumer market—faced hard times in 2022. Bothsmall- and large-sized applications are being affected. The display driver IC(DDIC) market has changed a lot since 2022; supply and demand trended toward anoversupply state following a drop in demand, which resulted in a price decline.What the short-term and long-term outlook is for DDIC demand, whether theoversupply will continue in 2023, what the trends of DDIC are for eachapplication and technology, and which applications will be the new growth areaswill be discussed in the presentation.